SHINSEGAE HYPER GROUND, NYC

SHINSEGAE HYPER GROUND, NYC

Give your beauty-shopping routine a little Seoul-inspired discovery. ✨ Discover Korean beauty and lifestyle brands in person at Shinsegae HYPER GROUND on Level 1 of The Shops at Hudson Yards. The pop-up brings together skincare, makeup, fragrance, hair care and wellness products, with more than 30 brands represented.

The organiser’s newsroom confirms the New York pop-up runs through December 31, 2026. Hudson Yards lists hours of Monday–Saturday 10 a.m.–9 p.m. and Sunday 11 a.m.–7 p.m. at 20 Hudson Yards.

Rotating brand activities and offers are part of the programme, but specific gifts, discounts and stock depend on the visit date. Opening-day giveaways are not ongoing entitlements.

📍 Venue: The Shops & Restaurants at Hudson Yards
📍 Address: 20 Hudson Yards Court, Level 1, New York, NY
📅 Listed dates: October 2, 2026 – December 31, 2026
⏰ Hours: See the schedule above or choose a session on the event page
💸 Price: Free

Details / booking